B2B SaaS · 6 weeks to production
Relay Signal
Lead capture, enrichment, scoring and routing wired into one path so no inbound request waits on a human to notice it.
The challenge
Leads arrived through six forms, two inboxes and a chat log. Median first response was 19 hours and 12% were never answered at all.
Nobody could say which channel produced revenue, so budget was allocated on instinct.
The approach
One capture endpoint behind every form, with enrichment and deduplication before anything reaches a rep.
Scoring runs on firmographics plus stated intent. Anything above threshold pages the on-duty rep; anything below enters a sequence instead of a queue.
Every lead carries its source through to closed-won, so channel spend is now argued with numbers.
Stack
- TypeScript
- Node
- Postgres
- Redis
- HubSpot API
- Twilio
Results
- 90 s
- Median first response
- 0%
- Unanswered inbound
- +27%
- Qualified meetings booked
Down from 19 hours
Previously 12%
Same ad spend