About HAL149
Bridging AI Strategy with Implementation
Aligning AI with Your Strategy
HAL149 builds the systems that generate revenue. We pinpoint where artificial intelligence creates real advantage inside your specific business model (visibility, acquisition, qualification, conversion) and then engineer it into production.
Our Experience. Your Competitive Advantage
With over 30 years of experience in technology and strategy, we turn AI from a future promise into an immediate competitive advantage for companies in any sector. Everything we build is aimed at one outcome: being found, being chosen, being bought.
What Sets Us Apart
The market offers two insufficient options: consultants who advise without executing and developers who build without understanding the business. HAL149 speaks both languages fluently; the gap between them is where the value sits.
Mission
No diagnosis without implementation. No technical solution without strategy. We know how to implement, not just how to theorize.
Crew
Small team, senior only
Six people. Everyone who scopes the work also ships it.
J. Rey
Strategy & GTM
Twenty years selling technical products. Writes the offer before the code.
A. Márquez
Engineering Lead
Ships production systems. Owns the acceptance criteria on every build.
C. Serrano
AI Visibility
Runs the GEO programme: schema, entities, weekly citation tracking.
L. Torres
Data & Measurement
Defines the metric before the dashboard. 62 governed metrics and counting.
M. Duarte
Applications
Configurators, portals, internal tools. Nine weeks from scope to users.
P. Nogueira
Revenue Operations
Capture, qualification and routing. Turns forms into a pipeline.
Capabilities
What we actually do
AI Visibility
- GEO audits and citation tracking
- Structured data at template level
- Entity consolidation
- Specification-grade content
Agentic Web & Apps
- Agent-readable site builds
- Grounded support and sales agents
- Configurators and portals
- Internal tooling
Leadgen Automation
- Capture, enrichment and dedupe
- Explainable lead scoring
- Routing and escalation
- Attribution through to closed-won
Data & Measurement
- Semantic layers and metric ownership
- Natural language querying
- Reporting automation
- Experiment measurement