General · 11 weeks to production
Aura Style
An automated content generation pipeline that produces high-quality, SEO-optimized articles at scale.
The challenge
Aura Style had 14 product categories and one part-time writer. Anything outside the top three categories had no content at all, so nothing ranked and nothing was cited.
Agency quotes came in at $340 per article with a three-week turnaround. At that rate covering the catalogue would have taken four years.
The approach
We built a pipeline that pulls the product feed, clusters it into query intents, drafts against a brand voice spec and holds every draft in a review queue before publication.
Each piece ships with FAQ schema, product schema and internal links generated from the same feed, so structured data never drifts from the catalogue.
A human editor approves or rejects in batches. Nothing publishes unreviewed, and rejection reasons feed back into the drafting prompt weekly.
Stack
- React
- TypeScript
- Node
- Postgres
- OpenAI API
- JSON-LD
- Cloudflare Workers
Results
- 820
- Articles published
- $38
- Cost per article
- 4.1x
- Non-brand organic sessions
In the first 90 days
Down from $340
Month 1 vs month 6