E-commerce · 16 weeks, ongoing
Orbit Commerce
A GEO programme for a 9,000-SKU retailer: structured data, entity clarity and citable content built to be quoted by assistants.
The challenge
The catalogue was invisible to assistants. Product pages had no schema, specifications lived in PDFs and the brand entity was not resolvable.
Traffic was flat while the category grew, and 68% of tracked searches were ending without a click.
The approach
We rebuilt product and category templates around machine-readable specification tables, then attached product, offer and FAQ schema generated from the same source.
Entity work came next: consistent naming, a disambiguated brand record and citable specification pages assistants can quote in one sentence.
We track 300 category queries weekly across four assistants and report which answer names the client and which names a competitor.
Stack
- JSON-LD
- Shopify
- TypeScript
- Python
- BigQuery
- Looker Studio
Results
- 214/300
- Tracked queries naming the brand
- 9,000
- SKUs with valid schema
- +31%
- Assistant-referred sessions
Up from 19
Previously 0
Quarter over quarter