The internet you knew no longer exists
It has changed more in the last 6 months than in the entire previous decade. And if your business still depends on organic traffic, you're in trouble.
AI insights, Projects, News on HAL149
It has changed more in the last 6 months than in the entire previous decade. And if your business still depends on organic traffic, you're in trouble.
AI has fundamentally broken the traditional course model. Discover the new business models, learning approaches, and strategies that actually work in the age of intelligent machines.
Examining the oversimplified narratives surrounding AI and why the term 'artificial intelligence' should be abandoned in favor of a more nuanced understanding of intelligence.
Google's AI Overviews are radically changing search. Organic traffic is evaporating because the search engine no longer needs your click.
Since late May 2025, billions of web pages have been removed from Google's index.
The fundamental process behind generative AI is not just advanced technology, but a philosophical recreation of how we perceive and model reality.
The emerging LLMs.txt standard is a proposed solution for proper attribution and transparency in AI training data, similar to robots.txt but for large language models.
The critical importance of ethical AI development, the challenges of bias and transparency of modes, and how organizations can build trustworthy AI systems.
Essential strategies to optimize your content and increase the chances of being cited by ChatGPT, Gemini, Perplexity, and other artificial intelligence models.