The internet you knew no longer exists
It has changed more in the last 6 months than in the entire previous decade. And if your business still depends on organic traffic, you're in trouble.
Luis García de la Fuente
Blog Posts
AI insights, Projects, News on HAL149
AI in the Future of Education: From Theory to Practice
AI has fundamentally broken the traditional course model. Discover the new business models, learning approaches, and strategies that actually work in the age of intelligent machines.
Luis García de la Fuente
True AI won't have anything artificial about it
Examining the oversimplified narratives surrounding AI and why the term 'artificial intelligence' should be abandoned in favor of a more nuanced understanding of intelligence.
Luis García de la Fuente
SEO Decoupling: Why your Traffic is Disappearing (And what to do)
Google's AI Overviews are radically changing search. Organic traffic is evaporating because the search engine no longer needs your click.
Luis García de la Fuente
Why is Google deindexing your pages?
Since late May 2025, billions of web pages have been removed from Google's index.
Luis García de la Fuente
AI Plays with Entropy to Recreate Reality
The fundamental process behind generative AI is not just advanced technology, but a philosophical recreation of how we perceive and model reality.
Luis García de la Fuente
The LLMs.txt File: A New Standard for AI Training Data Attribution
The emerging LLMs.txt standard is a proposed solution for proper attribution and transparency in AI training data, similar to robots.txt but for large language models.
Luis García de la Fuente
AI Ethics and Responsibility: Building Trust in Artificial Intelligence
The critical importance of ethical AI development, the challenges of bias and transparency of modes, and how organizations can build trustworthy AI systems.
Luis García de la Fuente
6 Keys to Being Cited by ChatGPT and Other AI Models
Essential strategies to optimize your content and increase the chances of being cited by ChatGPT, Gemini, Perplexity, and other artificial intelligence models.
Luis García de la Fuente