AI Presence Matters, But Not for the Reasons They're Telling You.
People don't want to see ten blue links and then research which one is best. They want someone—or something—to tell them directly what to buy, what to hire, what to do.
AI insights, Projects, News on HAL149
People don't want to see ten blue links and then research which one is best. They want someone—or something—to tell them directly what to buy, what to hire, what to do.
AI is not just another tool. It's the change that reverses decades of hyper-specialization and returns power to those who understand complete systems.
The www was built in an era of scarce information and the need to navigate to find, but that has changed.
ChatGPT, Perplexity, and Gemini are changing the rules. If you don't know whether they mention you, you're losing the battle before it starts. We analyze the 25 key platforms in the market.
The latest edition of the State of AI Report highlights that competitive advantage no longer depends solely on the smartest model.
Big tech companies are creating an ecosystem of mutual investments valued in trillions. Analysis of current dynamics and lessons from the dot-com bubble.
OpenAI transforms ChatGPT into a complete commerce platform. With 800M users but no profitability, Instant Checkout and a $25B advertising ecosystem change the rules of digital e-commerce.
AI builds an entity graph that connects your brand with products, services and expertise. The clearer that connection, the more it will cite you when generating responses.
In industrial sectors, where products are complex and sales cycles are long, AI isn't just a competitive edge—it's a strategic necessity.