Skills gap remains a major challenge for GenAI demand.

Transforming the Workplace with Generative AI Technologies

The integration of Generative Artificial Intelligence (GenAI) is revolutionizing the professional landscape, with a significant 87% of business leaders incorporating these technologies into their daily operations. This shift emphasizes the growing necessity for skills that align with GenAI advancements.

A striking 85% of business leaders believe that proficiency in GenAI will soon be essential for most job roles. In-demand skills include data analytics and insights (50%), digital marketing (40%), data modeling (38%), content creation (37%), and computational thinking (35%). These skill sets are becoming cornerstones of a competitive workforce.

The Emergence of New Job Roles

As the implementation of GenAI technologies accelerates, nearly 90% of business leaders agree that these innovations will generate new job opportunities. Furthermore, a substantial 92% acknowledge that existing roles will be redefined through the introduction of GenAI.

In line with this transformation, 62% of business leaders are actively seeking to fill positions related to GenAI. The roles in demand include qualitative data analysts (23%), content creators (23%), developers (22%), digital marketers (22%), and social media managers (21%).

Challenges in Adopting GenAI Technologies

However, the shift towards adopting GenAI is not without challenges. Over 80% of business leaders express concern that their organizations may fall behind if they fail to embrace these technologies. They highlight skills gaps (52%), the need for digital fluency (50%), and the transition of workers to more valuable roles (49%) as significant obstacles to successful integration.

These insights are part of the [Industry Insights Report 2024 on Generative AI](https://www.ntuclearninghub.com/media/research-reports/2024/Generative-AI) by NTUC LearningHub. The report presents findings based on a survey of 200 leaders from varied industries and interviews with an industry expert, focusing on the implications for hiring, training, and trending skills.

A Commitment to Employee Development

Motivated by the potential for increased productivity (54%), cultivating a future-ready workforce (47%), and driving business growth (46%), 86% of business leaders are eager to provide training in GenAI. Other compelling reasons include fostering a culture of learning and innovation (44%) and keeping pace with industry developments (40%).

Business leaders are particularly interested in training their teams in key areas like data analysis and insights (35%), data modeling (30%), digital marketing and advertising (27%), content creation (25%), and strategic planning and decision-making (25%).

The Need for Core and Transferable Skills

While nearly all leaders (98%) acknowledge the transferability of GenAI skills across various roles and sectors, they also emphasize the importance of core skills. Essential competencies include digital fluency (41%), creative thinking (36%), systems thinking (35%), design thinking (34%), and problem-solving (32%) to prepare employees for a GenAI-enhanced workplace.

Mr. Amos Tan, Chief Core Skills Officer at NTUC LearningHub, noted the profound impact of GenAI adoption on job dynamics, stating that a collaborative approach is vital for equipping both employers and employees for success.

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