Experts cautiously optimistic about GenAI; ROI still a challenge.

The Transformative Impact of Artificial Intelligence (AI)

Artificial Intelligence (AI) is revolutionizing numerous sectors, enhancing experiences in retail by personalizing shopping, streamlining automation in financial services, and improving healthcare outcomes through advanced diagnostics. Its potential for economic impact is substantial; as reported by the World Economic Forum, generative AI (GenAI) could significantly reshape the global economic landscape. Goldman Sachs estimates that GenAI might elevate annual productivity by 1.5%, translating into an astonishing $7 trillion in additional economic value over the next decade. Furthermore, McKinsey forecasts a potential contribution of up to $7.9 trillion annually to the global economy from GenAI.

At the core of these advancements lies an overwhelming influx of data—massive, complex, and generated at remarkable speeds. The integration of AI with data is redefining business strategies, driving organizations to adopt robust data management and storage solutions. This approach enables companies to effectively manage, leverage, and utilize their data assets, ensuring secure, accessible storage that empowers informed decision-making.

Strategies for Future-Proofing Generative AI

The rise of Generative AI raises vital questions regarding the need for future-proof data strategies. How can traditional methodologies adapt to this paradigm shift? Leaders across various industries recently gathered for a closed-door roundtable hosted by [YourStory Media](https://yourstory.com) in collaboration with [Couchbase](https://www.couchbase.com) and [Google](https://cloud.google.com). This discussion focused on the opportunities and challenges surrounding data and Generative AI.

Panelists included prominent experts such as Anant Pal from Propelld, Ravindra Yadav from Meesho, and Hemant Misra from Simpl, among others. Keynote addresses by Krishna Thirtha from Couchbase and Debasis Bhattacharya from Google Cloud set the stage for an in-depth exploration of Generative AI’s applications, including AI assistance for loan underwriting and customer support solutions using chatbots and voice technology.

Examining ROI and Risks in Generative AI

A crucial aspect of the dialogue was the assessment of business ROI related to Generative AI investments. While companies are observing varying degrees of success, the financial returns often remain unclear. Challenges such as affordability, the phenomenon of hallucinations in AI outputs, and model drift—where machine learning models decline over time due to data changes—were emphasized. Many organizations are adopting a cautious stance, preferring a gradual exploration of GenAI’s possibilities.

Furthermore, insights emerged regarding the size and scalability of GenAI models. Although the initial trend favored large-scale models with the ambition to address multiple problems, industry experiences have prompted a shift toward offering models of varying sizes. This flexibility enables companies to apply Retrieval Augmented Generation (RAG) techniques to fine-tune solutions for specific challenges.

Navigating Data Sprawl and Security Concerns

The vast amounts of data generated daily pose significant challenges for organizations. Without effective management, this data can become siloed, resulting in paralysis and decreased employee productivity—a phenomenon known as data sprawl. Roundtable participants underscored the importance of implementing data platforms that facilitate efficient data mining and organization.

The discussion also delved into the critical topics of security, privacy, and user consent related to Generative AI. Experts advised on the necessity of protecting sensitive information, such as Personal Identifiable Information (PII) and Protected Health Information (PHI), to prevent data breaches. Strategies like data anonymization and strict access control measures were championed to safeguard sensitive content.

Embracing the Evolution of Customer Service with GenAI

Generative AI has already demonstrated notable success in areas like customer service. However, businesses continue to adopt a measured approach in leveraging this cutting-edge technology. The discussions indicated that many enterprises prefer to progress slowly, exploring new use cases and carefully evaluating the true returns on investment associated with GenAI.

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