Generative AI Revolution in Data-Driven Marketing
Data Axle has announced the acceleration of Generative AI (GenAI) activation for clients, leveraging AI-ready data and advanced predictive modeling.
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Quality, accurate, and comprehensive data is crucial for effective AI implementation. Data Axle’s proprietary data includes over 90 million businesses and 300 million consumers.
Their partnerships with Amazon Web Services, Intelafy, and MoveFlux aim to amplify omnichannel attribution and ensure client success.
Innovative AI-Driven Services
AI-Powered Data Enhancement and Hygiene: Data Axle provides up-to-date, comprehensive data coverage, enhancing modeling accuracy. This leads to novel connections and patterns, boosting campaign effectiveness.
Large Language Models (LLMs) and Diffusion: These models enhance brand safety, privacy, and intellectual property protection, creating more robust datasets.
Advanced Audience Targeting: Over 2,000 AI-generated audiences discern behavioral, attitudinal, and purchase patterns, applicable across various sectors like banking, finance, health, and retail.
Creative and Attribution Solutions
Creative Personalization: AI and human talent collaborate to create personalized, on-brand content at scale. Custom models focus on performance and audience segmentation.
Attribution and Testing: Multi-touch fractional attribution tracks audience interactions, helping identify effective channels and campaigns. Scalable testing refines content for each brand.
Intellectual Property Protection: Data Axle aids clients in protecting proprietary information in the context of GenAI, ensuring safe and strategic usage.
Strategic Partnerships and Expansion
MoveFlux Collaboration: Data Axle partners with MoveFlux, integrating futuristic AI platforms to expand their application suite.
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Audience Insights: Intelafy’s technology supports granular audience segmentation, enabling more intelligent decision-making.
With over 50 years of experience, Data Axle combines deep AI expertise with innovative solutions to maximize ROI and drive substantial business growth.
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