The Paradigm Shift AI means

Imagine if the steam engine, invented 200 years ago, focused only on "making horses go faster". That is what is happening today. Most of the ideas and approaches we see around us are about improving the efficiency of established processes and business models.

The hidden value of AI isn't about doing what's already being done faster. It's not even about making what's already being done easier - those are just side effects.

What truly matters is that it changes the concept of business focused on know-how and niches. Instead, efficient processes driven by AI are emerging.

It’s funny to see how AI agents are being used mostly to replicate human company setups – a very lazy approach. The real opportunity is building AI-native models process-oriented that break away from the usual HR, marketing, or product silos in companies, even deleting market niches.

For example, having an AI that recommends marketing materials for your company is not very different from an AI that handles all the marketing for you: analysis, planning, materials, and execution.

The same technology that helps you create a business plan will find the means to deploy it and monitor its performance. The assistant becomes an advisor as well as a manager and supervisor. This holds significant value for many small businesses that don’t have the time or expertise.

Seeing AI only as an accelerator is a very narrow way of looking at things. One needs to step back and view the problem as a whole, breaking free from the paradigm of boxes, industries, and niches that have stifled creativity and innovation for decades.