While the world saw rapid technology disruption as an immediate solution to deal with the crisis, the sustainability quotient has come to the forefront with the need for more future-focused goals. Let us delve into the need for a more balanced approach towards innovation:
Defense mechanism isn’t just a psychological response; it practically exists for everything! But the behavior is so ingrained in us that often we don’t realize how we act under its influence.
Let us talk about a very practical example of it that our IT industry generated in recent times:
‘Technology disruption,’ ‘Digital Disruption,’ or ‘Disruptive Innovation’ are terms we have gradually acclimatized to in the sphere of Digital Transformation, largely in the post COVID world. It would take some reflection to do in order to realize if we viewed disruption in such a positive light before the pandemic had sunk its teeth in our lives and businesses.
The uncertainties that our markets faced in the wake of COVID-19 prompted the global IT scape to lunge forward and embrace massive disruption in the name of innovation. When we talk about Disruptive Innovation, we mean reinventing a technology or a business model in a way that is beyond the market’s expectations. Disruptive innovation creates new markets and values by identifying new categories of customers, enhancing the quality of existing markets, and lowering costs by practically exploiting old technology in new ways.
This is where the innovator’s dilemma sets in! Opposing disruption at this length is ‘Sustainable Innovation’ which aims at improving existing technology – it does not seek to create new markets or technology values but aims at improving existing solutions. The dilemma here is to do the same in a slightly better way or doing the new. What most CIOs are failing to grasp is the fact that both sustainable innovation and disruptive innovation can co-exist! They aren’t business alternatives but complementary measures.
The global development pressure is mounting with every passing day and is arising as a palpable challenge towards the tech world’s transition to sustainability. Why industry leaders are predicting a gradual shift in the way the modern workplace is developing, the presence of disruptive technologies like Artificial Intelligence (AI), blockchain, Cloud Computing, Internet of Things (IoT), Immersive Technology, Big Data, and Data Analytics are constantly leading new products, services, business…
Continue reading: http://www.datasciencecentral.com/xn/detail/6448529:BlogPost:1067727