I have had to sign a confidentiality agreement to help someone with a business idea…

But the risk is in the idea, not in the diffusion.

#Entrepreneurs who hide their ideas never realize that the risk is not in the diffusion, but in the idea itself.

They tell themselves that if nobody has done it yet, it is because nobody has thought of it, and that they are the first.

And that is the mistake. Because when your differentiation is based on the fact that “nobody has thought of it before” you are dead before you start.

#ideas #startups