The Idea: Tech team comes up with a new idea, technology, etc. around BC technology. In order to use the new tecnology, tokens are required and they are issued at the ICO. The tokens represent the cost of transacting (use to be called fuel) in the new platform.
The Announcement. Team anounces an ICO, representing the problem, how to solve it, etc. Uses a whitepaper. Instead of heavy technical details, whitepapers tend to be executive summaries, heavy on marketing jargon and promises. Channels are specialized online channels and forums.
The Capital Target. Team anounces how much capital is needed to execute the idea. If not reached, the ICO has failed and funds are handled back to the investors. Some projects specify a max cap to prevent overfunding.
Founders Shares. Founders keep part of the raised funds (5% eg) and may also keep pre mined coins. X amount of coins are proportionally distributed among investors, advisors, mentors lawyers, institutional investors… through crowdsale, similar to IPOs
The timeline window. Team specifies the timeline of everything: how long will the ICO be open, how long will they collect funds, etc. 30 days uses to be the standard for most ICOs.
ICO begins. ICO opens and begin to accept funds. Many of them accept cryptos and / or fiat money. To accelerate process some ICOs reward early investors with bonuses (5-15% on top of their investments) or use affiliate schemes to spread their word.
Marketing and Communities. ICO campaigns rely heavily on their communities. Comm channels such as Slack, Telegram, Reddit and social media FB, TT. Its important for investors to know about you otherwise no results.
ICO Closes. After 30 days or once limit is reached.
Issue tokens. Team issues tokens representing shares in the organization. Could be a coin on a new BC or also a token over their own app on top of existing platforms such as ETH BC.
Exchanges. Tokens reach the exchanges, get listed and people can buy and sell them. Early investors can cash out and others may come in. A real market is created.
ICO great way to boostrap BC businesses.
No need to give up equity.
Less or no compliances. <<<- !!!
No need to wait years for the hole operation.
Being open source you may create a community to make it dynamic.
Few people aware of them, no mainstream.
Too many new coins: community becoming cautious.
This means even good ideas may fall apart because of the caution of people.