The problem with AI today isnt that we dont know how to implement it. The problem is that (for the most part) we don’t have the domain specific data to train it. Which is what the advantage of companies like Google and Facebook is.
The tech isnt the advantage. The data is. The tech is available to anyone who knows high school level Python and can rent out cloud servers, but only the big guys have the data.
So you have to get creative in making applications that engage people and make them give that data to you so you can train AI.