This is a good framework to help entrepreneurs to make sense of the chaos and uncertainty. The 3 focus mantra.

? Focus on who you really are, how to strengthen your skills to create amazing stuff, and make the world a better place. This is related to purpose and coaching.

? Focus on developing ONE single product with one price targeted to a single niche. This is about product management.

? Focus on opening one stable sales channel for this niche and use one single key metric to measure progress. This is related to demand generation.

Every time you are not focused you waste time and energy, which are the really scarce and valuable resources; not money.