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Tag: marketing

Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy.

Brand tracking is how you measure if those efforts are paying off.

Brand tracking provides both qualitative and quantitative answers to crucial questions:

How do your customers perceive your brand?Are your campaigns driving…… Read more...

Applications of Sentiment Analysis

What is Sentiment Analysis?
Sentiment analysis can be defined as analyzing the positive or negative sentiment of the customer in text. The contextual analysis of identifying information helps businesses understand their customers’ social sentiment by monitoring online conversations. 
1. Brand Monitoring 
A brand is not defined by the product it manufactures. It depends on how you build a brand by online marketing, social campaigning, content marketing, and customer support services….… Read more...

The Power of Determining User Intent

In the digital marketing industry, companies have a fraction of a second to determine a visitor’s intent when they visit a site – that is, what is the visitor trying to accomplish – to guide decisions about 1) what to bid on that visitor (real-time bidding for the right to show them an ad), 2) what ad to show them, and 3) where to place that ad on the site. 
To determine each visitor’s intent, digital marketing companies accumulate a deep history of each visitors’ interaction…… Read more...

How to Model Your Marketing Against the Product Lifecycle

The classic lifespan of successful products is a story in four parts:

IntroductionGrowthMaturityDeclineHow this story plays out has a lot to do with the type of product and how it’s improved over time, if at all.

However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life.

In this article, we’ll look at the different stages of the product lifecycle through the…… Read more...

How Digital Marketing Is Evolving and What the Benefits of Digital Marketing Platforms Are

In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing budgets. And due to global digitalization and technology advancement, the trend will remain. Let’s talk about digital marketing trends, platforms, and their benefits.
Why digital marketing is gaining momentum
Digital marketing is the promotion of products and services by using digital technologies. Its main task is to…… Read more...

The Road To $1 Billion Valuation with Printful’s Head of Marketing, Raitis Purins

How to tap into an eager audience and why content and education is the key to increased LTV

Photo by Hal Gatewood on Unsplash

There is no shortage of ecommerce companies popping up everywhere you look, especially in the U.S, where the culture of…

Continue reading: https://medium.com/the-mission/the-road-to-1-billion-valuation-with-printfuls-head-of-marketing-raitis-purins-38df745ac1a3?source=rss—-b230ea2a6eb8—4

Source: medium.com
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

If you’ve been in business for any amount of time, you may well have heard the phrase, “the money is in the list.”

It’s a proverb as old as the internet, probably older. It’s also true. And more relevant than ever. If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it.

However, it’s not without challenges. Over a third of email marketers struggle with acquisition and close to a half say increasing…

https://cxl.com/blog/email-marketing-strategy/… Read more...

Industry-Tailored Reskilling Accelerates Data Maturity

Click to learn more about author Merav Yuravlivker.

Companies are increasingly looking for ways to meet the demands of our data-driven world, and developing a data-mature organization is key to success across all areas of a business. In today’s environment, Data Literacy is no longer reserved solely for those who work in IT. In all departments, including marketing, human resources, and business development, employees across an organization must first become familiar with the vocabulary and potential of data. Next, they need to learn how to leverage the right tools, techniques, and strategies to make data-informed decisions and use data effectively. … Read more...

Content rewriting techniques using NLP paraphrasers

Content assists you in achieving your objectives and is regarded as the essential factor in many fields. Content can be many things like a thesis for students, any blog post to engage bloggers, or a marketing post to attract customers for digital businesses.

Unique and valuable content is what people want from you. Content that is unique and comprehensive is a core in any type of writing, be it an article, blog, or scholarly document.  This will help you build your reputation while also preventing you from being accused of Plagiarism. The Internet is a primary means of gathering information and writing about anything you feel like.… Read more...

Is Unstructured Data the Future of Data Management?

Click to learn more about author Nahla Davies.

In an increasingly tech-reliant world, data informs and powers much of our day-to-day lives. Data can be used to enhance AI capabilities, create personalized experiences, or be applied in medical research to help save lives. However, the biggest question remains: What is the best method to store, organize, and use the vast amounts of data at our disposal?

Enter unstructured data management. Organizations are increasingly looking to unstructured data for analytic, regulatory, and decision-making processes. From business intelligence to marketing campaigns, it’s not uncommon for unstructured data analysis to drive human decision-making.… Read more...

How Artificial Intelligence Is Changing the Future of Digital Marketing?

According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage. The Digital marketing world has been restructured immensely since the emergence of AI. It helps companies develop powerful digital strategies, optimizes campaigns, and improves return on investment.
Teleflora, a floral company in the US, used AI marketing to build new customers’ profiles and improve customer loyalty. Using these historical data, Teleflora used AI marketing to predict the…

Continue reading: http://www.datasciencecentral.com/xn/detail/6448529:BlogPost:1070370

Source: www.datasciencecentral.com
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Best Data Science Certifications In 2022

Over a span of the recent few years, data science has become an integral part of all the major industry sectors, ranging from agriculture, marketing analytics, public policy, to fraud detection, risk management, and marketing optimization. One of the goals of data science is to resolve the many issues that preside within the economy at large, and its other branches and individual sectors, through the use of machine learning, predictive modeling, statistics, and data preparation.

Data science emphasizes the utilization of the general methods but without changing its application, no matter what its domain is. In this way, this approach is a lot more different from the other traditional statistics scenario that usually tends to focus solely upon seeking specific solutions to particular domains or sectors.

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10 Product Announcement Email Examples (and What you can Learn from Them)

Research shows that for every $1 you spend on email marketing, you can expect an average return of $42. Compare that to paid advertising where the average ROI is $2 for every $1 spent.

You can see why email is such a crucial part of an effective product launch strategy.

Email is profitable because it allows you to talk directly to your audience. You don’t have to rely on ever-changing algorithms and hope your message reaches the intended segment. Email gives you a direct, unobstructed means of communication, thus a bigger return.

In this article, we’ll cover what’s needed to grab attention in a stacked inbox.

Read more...

DSC Weekly Digest 21 September 2021

Announcements

  • On September 27th you are invited to the AWS Data Exchange Webinar: How to use external consumer insights and marketing data to build a customer-centric business. External consumer and marketing insights can result in higher customer satisfaction, better retention, and a stronger overall bottom line. Register Now


DSC Moving To WordPress

I am coming up on a year as Community Editor for Data Science Central (DSC) during what has admittedly been one of the most tumultuous times in decades. While there is likely a stereotype of editors out there among most people, perhaps as some kind of a hard-drinking, cigar-chomping old man screaming at his writers to “go out and get that story!”,

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Hybrid Smart Contracts and Blockchain Technology Networks in Development at Chainlink Labs with…

Marketing Trends Podcast

At Chainlink Labs, CMO Adelyn Zhou embraces the complicated nature of marketing in the quickly evolving field of blockchain technology. She also leans into the idea that technology like blockchain can have a major impact on often-forgotten parts of the world.

“Chain Link is a developer tool. We help developers [who are] building applications on the blockchain, connect their clinics, their applications, to things outside of it….whether that’s data, or computation, or information, or other existing systems, I think of us as a bridge.”

They have already experienced success with users in Africa that are implementing the tool creating hybrid smart contracts that combine the all-important weather data with the terms set in the smart contract, allowing farmers to increase the scope of their business prospects and to get paid for what they provide.

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20 Machine Learning Projects That Will Get You Hired

 

By Khushbu Shah, Content Manager at ProjectPro.

The AI and Machine Learning industry is booming like never before. As of 2021, the increase in AI usage across businesses will create $2.9 trillion of business value. AI has automated many industries across the globe and changed the way they operate. Most large companies incorporate AI to maximize productivity in their workflow, and industries like marketing and healthcare have undergone a paradigm shift due to the consolidation of AI.

Image Source : Unsplash

Due to this, there has been an increasing demand in the past few years for AI professionals.

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Introduction to Marketing Mix Modeling in Python

To keep a business running, spending money on advertising is crucial — this is the case regardless of whether the company is small or already established. And the number of ad spendings in the industry are enormous:

Source: https://www.webstrategiesinc.com/blog/how-much-budget-for-online-marketing-in-2014, (article updated in 2020)

These volumes make it necessary to spend each advertising dollar wisely. However, this is easier said than done, or as US retail magnate John Wanamaker or UK industrialist Lord Leverhulme put it about a hundred years ago:

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

You might think that this is less of a problem nowadays, but strangely enough, it still persists.

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Why Do You Need Data Matching ?

Enterprises need data for making informed decisions, interacting with customers and vendors, and analyze results. Trusted data helps overcome fraud challenges and enables organizations to comply with regulations. High-quality data about key business entities provides the growth funnel for a successful enterprise.

Clean and duplicate free customer records enable efficient sales and marketing and help the organization to grow. Imagine reaching out to the same customer multiple times only because of multiple entries in the system. This is expensive and time consuming for the sales and support staff, troublesome for the data analyst, cumbersome for the BI developer and frustrating for the customer.

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9 Powerful Ways AI is Transforming Digital Marketing

AI Transforming Digital Marketing: As artificial intelligence has evolved, it has found its way into more aspects of our lives – from social media to digital marketing.

How AI is transforming the future of digital marketing? In this blog post, we will examine 9 ways in which AI is changing how companies market themselves online.

In today’s competitive business environment where every businessman is trying to make their brand stand out from others. Marketing strategies play an important role here because it helps you reach people easily.

In this article, we will look at:

1) How is powering a better search engine?

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Carpets, Catalogs, and Cutting Edge Tactics with James Pope of FLOR

How FLOR uses a blend of old-school and new school marketing tactics to find new customers and personalize their experience from start to finish

Photo by Sina Saadatmand on Unsplash

Catalogs and carpeting are two things that most people think went out of style in the 1990s. But those people are wrong, and FLOR is here to prove it.

James Pope is the General Manager, Director of Marketing & Sales Operations at FLOR, and he is helping the company make carpet cool again, and it starts with using an old school catalog as the main entry point for consumers.

“I think the wonderful thing about digital ads, PLAs, Google Shopping, is there’s a lot of exposure, but it doesn’t create that brand level imagery or engagement,” Pope said.

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DSC Weekly Digest 14 September 2021

Announcements

  • Marketing Analytics and Data Science Join us on October 25-26, 2021 at the Eau Palm Beach Resort & Spa Palm Beach, FL to meet with MADS speakers and like-minded peers for face-to-face discussions, sessions, and 1-on-1 expert consultations on overcoming your challenges. You will discover the infinite possibilities when marketing analytics and data science align to form a revenue-driving powerhouse. Learn More

  • On September 27th you are invited to the AWS Data Exchange Webinar: How to use external consumer insights and marketing data to build a customer-centric business. External consumer and marketing insights can result in higher customer satisfaction, better retention, and a stronger overall bottom line.
Read more...

Will RPA and AI Automate HR, Sales and Marketing Tasks?

AI can augment software services to a point where a majority of HR, sales and marketing tasks will become automated in the next ten years. I’m very bullish on RPA and companies like UI Path. You can watch this video to easily learn about the prospects.

As companies like UI Path evolve, Microsoft and Salesforce will have an RPA race to automate many tasks that are done today in general administration, HR and by sales clerks, financial clerks, marketing associates and so forth. I believe human resources is likely going to be the most disrupted by this kind of automation. Additionally new AI startups will focus on certain products in the HR stack.

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English Prof: You’ll Get Used To Machine Writing — and Like It!

English professor Yohei Igarashi, author of The Connected Condition: Romanticism and the Dream of Communication (2019), contends that writing can mostly be automated because most of it is predictable:

Instances of automated journalism (sports news and financial reports, for example) are on the rise, while explanations of the benefits from insurance companies and marketing copy likewise rely on machine-writing technology. We can imagine a near future where machines play an even larger part in highly conventional kinds of writing, but also a more creative role in imaginative genres (novels, poems, plays), even computer code itself.

Yohei Igarashi, “The cliché writes back” at Aeon (September 9, 2021)

Yohei Igarashi

Currently, humans’ ability to guess whether it is machine writing, he says, is only a little better than chance.

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