Platforms are not About Technology
Are you an entrepreneur? If you don’t have your own platform on the Internet, you tend to become a commodity….
From “Product Marketing” to “You Marketing”
Most marketing boards insist on ‘problem-solving’ as the main approach to gain customers. But solving immediate needs is only an…
Creating Metaphors to Stay Relevant
The use of images in communication is one of the most recommended practices. But images are meaningless, except those representing…
The 3 Focus Mantra
This is a good framework to help entrepreneurs to make sense of the chaos and uncertainty. The 3 focus mantra….
Tell me what’s your business
Tell me what is your business…And I will tell you how to attract customers This table is a simple model…
Distribution and Branding are Everything
The 6 degrees of separation is a myth: great product fail because they never find their way in front of…
Nobody Cares About Your Project
Nobody cares about your project or your product. Most of them are just curious. In a short time it will only be one more piece of information along with thousands of others looking for some kind of attention.
The Advantage of Chatbots in Marketing
The key advantage of chatbots is that they are ready to interact with potential customers 24/7. They can answer any…
Running a Startup? Why Product Management is the Best Possible Marketing
When you are creating a new product there are 2 kinds of marketing activities: the easy ones and the hard…
Creating your own market
Competitive markets are a zero sum game. You need huge resources to succeed in them, because each new customer needs…