(testing signal)

Tag: advertising

Crypto and NFT adverts face crackdown as ASA warns credulous novices could ‘lose life savings’

An urgent investigation has been launched into adverts promoting cryptocurrencies and non-fungible tokens (NFTs). Adverts for cryptocurrencies and NFTs are to be treated by the Advertising Standards Authority (ASA) as a “red-list priority” amid concerns firms might be taking advantage of consumers’ “poor understanding” of the market. The regulator cited as causes for concern the “trivialisation of investments” in cryptocurrency, adverts “taking advantage” of consumers’ inexperience or credulity, and a lack of “appropriate risk warnings” pointing to the potential…

Logistic Regression: Ad Clicks Model

Source: Pierian Data. In this project we will be working with a fake advertising data set, indicating whether or not a particular internet user clicked on an Advertisement. We will try to create a logistic regression model that will predict whether or not they will click on an ad based off the features of that user.

Check Out the Top 10 Data Science Ideas for AI Startups in 2022

by Aratrika Dutta
November 11, 2021
In the domain of artificial intelligence, data science has been a resonance for the last few years. As more industries and sectors are realizing the need for data science, more opportunities are finding their way. This article lists the top 10 data science ideas for AI startups in 2022. Start a Digital Marketing BusinessWhile modern-day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. Artificial intelligence and data science are…

How YouTube created multiple revenue streams for the Creator Economy

With more monetisation options at hand, the creators are exploring new avenues to up their revenue.What was initially a pure form of entertainment is now a fully functional profession thanks to the rise in profession under gig economy. The ‘creator economy’ what it is called seems to have seen a steady upsurge globally and in India. Keeping the growth in mind, YouTube claims to be creating more monetisation options for creators besides the regular advertising based revenue share system. “It is very important for us to understand the different types of creators and their motivations….

Drip Is the New Drop. From buying to collecting to ownership | by Ana Andjelic | Nov, 2021

From buying to collecting to ownershipImage by authorA drop is a seemingly random release of a limited-number of products with a goal of creating perception of scarcity and urgency. Drops have proven to be a successful brand-building tool, as they reliably drive word-of-mouth, FOMO, create insta-communities, and use wait lines as their advertising. Drops command for a person to be at the right time and the right…

You are NOT a Person, YOU are a Data Point: A Christmas Story

You see, on the Internet, you’re not a person. You’re a data point. A small player in a grand A/B testing experiment of an intricate user journey. You see, on the Internet, you’re not a person. You’re a data point. A small player in a grand A/B testing experiment of an intricate user journey. Are you browsing for flight tickets to Hawaii? You’re shown ads of the hotels that paid the most money for those ads – not necessarily in your best interests. Are you looking to buy that new 4K TV? Your YouTube ads are now ads of 4K televisions to help sway your decision, instead of helping you make an informed decision. Are you looking to buy insurance? Companies pay $60 per click, just be at the top when you search for ‘buy insurance’. Does the search engine serve you better or the advertiser?

How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

Total digital ad spending worldwide exceeds $450 billion. By 2024, that figure will rise to $645 billion.

This kind of spending means crowded ad platforms, which makes it more difficult to stand out.

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. But this is exactly what has caused online ad prices to increase by an average of 45% on Google and Facebook (and up to 1000% in some sectors).

If you don’t have those kinds of resources or would rather not continually increase spending, you need to think outside the…

Blockchain Association hires two new executives to lead policy and government relations

advertisement The Blockchain Association has announced the hiring of Dave Grimaldi and Jake Chervinsky, respectively, as heads of government relations and policy.
A trade association with membership spanning from DeFi development foundations to major crypto exchanges, the Blockchain Association is a major force in crypto’s lobbying efforts in Washington, DC, which have greatly expanded over the past year.
Grimaldi comes from Interactive Advertising Bureau, a marketing firm with a lobbying wing focused on digital technologies. Previously, he worked as counsel for Congressman Jim Clyburn…

Artificial Intelligence Could Be About To Replace Your Doctor in Medicine Industry

Artificial intelligence (AI) has the potential to revolutionize any piece of work that can be operated via binary commands and has a finite set of possibilities. The concept of AI is currently being harnessed furiously, and the forever flourishing field of health care is leveraging it to attain greater goods for humanity. Now, artificial intelligence is touching almost every field of concern such as business, translation, advertising, photography, and many more. Artificial intelligence is also significantly being used in the health care sector. Currently, medical artificial intelligence…

What is metaverse? Why Facebook is investing billions in this new project

Facebook Inc said on Monday it will start publishing the financial results of its augmented and virtual reality labs as a separate unit, where it is investing billions in its ambitions to build the “metaverse” and as it reported that its main advertising business faces “significant uncertainty.”

The concept of the metaverse is quickly becoming a buzzword in technology and business. But what does it mean?


Facebook invests billions in metaverse efforts as ad business slows

Facebook said on Monday (Oct 25) it will start breaking out the financials for its virtual and augmented reality unit, an announcement that comes as its main advertising businesses face “significant uncertainty.”

Facebook warned that Apple Inc’s new privacy rules would weigh on its digital business in the current quarter, after the social media company reported quarterly revenue below market expectations.

Chief Financial Officer David Wehner also said Facebook expected its investment in…

How the Creator Economy is Redefining Advertising

How the Creator Economy is Redefining Advertising

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$18 Billion Opportunity Awaits Brands That Embrace The Creator Economy

New UTA study finds 40 percent of US consumers ages 13-54 directly pay creators for interactions.
Getty Images
It’s the question brands of all ilks are grappling with: How to engage younger consumers, particularly elusive Gen Z, who are disinterested at best and skeptical at worst when it comes to traditional advertising.

A new study from talent, entertainment and sports agency UTA backs a different proposition. With 40 percent of US consumers ages 13-54—65 million people—directly paying creators for interactions through fan clubs and platforms, the research projects an…

10 Product Announcement Email Examples (and What you can Learn from Them)

Research shows that for every $1 you spend on email marketing, you can expect an average return of $42. Compare that to paid advertising where the average ROI is $2 for every $1 spent.

You can see why email is such a crucial part of an effective product launch strategy.

Email is profitable because it allows you to talk directly to your audience. You don’t have to rely on ever-changing algorithms and hope your message reaches the intended segment. Email gives you a direct, unobstructed means of communication, thus a bigger return.

In this article, we’ll cover what’s needed to grab attention in a stacked inbox. Then, we’ll break down 10 successful product announcement emails, looking at why they work and what you can learn from them.


Introduction to Marketing Mix Modeling in Python

To keep a business running, spending money on advertising is crucial — this is the case regardless of whether the company is small or already established. And the number of ad spendings in the industry are enormous:

Source: https://www.webstrategiesinc.com/blog/how-much-budget-for-online-marketing-in-2014, (article updated in 2020)

These volumes make it necessary to spend each advertising dollar wisely. However, this is easier said than done, or as US retail magnate John Wanamaker or UK industrialist Lord Leverhulme put it about a hundred years ago:

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

You might think that this is less of a problem nowadays, but strangely enough, it still persists.


Five Smart Marketing Use Cases For AI

Leveraging () is now commonplace in marketing. Tools, platforms, and services put sophisticated audience targeting and segmentation tools at marketers’ fingertips, making it easier than ever to connect your products and services to customers.

Copyright by www.forbes.com

As organizations grow more sophisticated in their adoption of , they can start to look beyond core uses cases and solutions such as the basic targeted advertising tools offered by Google and Facebook. Today, consistently finding new applications of data and smart algorithms is essential to building and maintaining a competitive advantage.

It’s important because if you’re simply using to do the same as everyone else then your results won’t differentiate you from your competitors in the eyes of potential customers.


The Labor of Love That Is Recovering Lost Software

At the beginning of the home computer revolution, the humble compact cassette was far and away the most popular choice for microcomputer data storage, especially on the European continent. As a volunteer at the Museum of Computing, [Keith] was instrumental in recovering and archiving the early works of Roger Dymond, a pioneering developer of early computer software in the United Kingdom.

In his video, [Keith] goes to great lengths detailing the impact that Roger Dymond had on the early home computing scene. After being let go from his council apprenticeship, Roger turned his attention to developing games for the ZX81, and later the ZX Spectrum. With the help of his family, he went on to run a moderately successful mail-order games publishing venture for several years.


Mastering Clustering Methods in Python

Clustering is the process of separating different parts of data based on common characteristics. Disparate industries including retail, finance and healthcare use clustering techniques for various analytical tasks. In retail, clustering can help identify distinct consumer populations, which can then allow a company to create targeted advertising based on consumer demographics that may be too complicated to inspect manually. In finance, clustering can detect different forms of illegal market activity like orderbook spoofing in which traders deceitfully place large orders to pressure other traders into buying or selling an asset. In healthcare, clustering methods have been used to figure out patient cost patterns, early onset neurological disorders and cancer gene expression.


NFTs Reshape Brand Marketing In The Creator Economy

The Industrial Revolution inflated the supply of consumer goods and gave rise to mass marketing as a way to escalate consumer demand. For more than a century, brands have been built through mass media. First magazines, then radio and, since WWII, TV advertising.

Today, brands are facing a new world of digital consumerism. In the emerging new model, creators upend traditional marketing and disintermediate markets by creating person-to-person communities. This starts looking to me like a new version of the internet circa-1999 when we reached both…

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

Building loyalty and awareness are top priorities for any social media marketer. And for good reason. The greater your visibility, the more your brand is in front of potential followers.

By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others.

In the past, it was possible to achieve these goals through promotion and advertising. However, the rules of engagement are changing. Today’s social media users are more discerning about where they place their trust. Brands have to work harder and smarter to earn it.

In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.


Approaches for Building Real-Time ML Systems

Source: https://unsplash.com/photos/p3Pj7jOYvnM

Responding to Prediction Requests in Milliseconds

Ben Weber

As an applied data scientist at Zynga, I’ve started getting hands on with building and deploying data products. As I’ve explored more and more use cases for machine learning, there’s been an increasing need for real-time machine learning (ML) systems, where the system performs feature engineering and model inference to respond to prediction requests within milliseconds. While I’ve previously used tools such as AWS SageMaker to do model inference in near real-time, I only recently explored options for also doing feature engineering on-the-fly for ML systems.

Ad technology is one of the domains where real-time ML is a requirement to build a system that performs well in the advertising marketplace.


From Data Modernisation to Data Monetisation: Building the Bridge

Fast forward to 2021 and the stakes have only gone higher. The continued efforts on Digital Transformation has resulted in ever growing amounts of data available to explore and extract valuable business insights from it. Businesses demands from their Data & Analytics teams are only increasing, with increasing pressure to find deliver the “hidden diamonds” in data:

  • Uncovering the elements that lead to great customer experience and retention, and key ingredients of customer loyalty;
  • Understanding product performance in the context of different channels and how to optimise the mix of physical and digital ecosystems;
  • Creating effective and objective marketing strategies without overspending on advertising and leveraging the correct mediums for connecting with the company audiences;
  • Creating and developing a loyal talent base based on objective and quantitative metrics, where employees feel encouraged to stay and develop, becoming themselves brand ambassadors;

The list goes on, and on, and on.


Is your AI Professional Grade?


What you can do to start developing data science for professionals.

Professional Grade is a term that was popularized in the early 2000’s with the advertising tagline “GMC: We Are Professional Grade.” Today, it is used to distinguish from general-use (or Consumer Grade) products and to communicate that a product will work better or longer in a more stressful environment where it is used more frequently or by…well, professionals.

Most of the Artificial Intelligence we employ today is powered by some sort of machine learning model developed by a human, a Data Scientist. These models are typically built using a training data set.


Why we shouldn’t expect a metaverse anytime soon (Part I of II)

Castaneda, Eduardo. Carl Sagan with the planets. 1981. Photograph. https://www.loc.gov/item/cosmos000104/. (Photo taken on the set of the TV show Cosmos.)

“The Metaverse” is a term appearing more and more in the tech press lately. Which begs the question, what does the term really mean? What does the concept actually imply from a feasibility standpoint? And most importantly, what are the prospects for something like a metaverse to appear and gain adoption?

The vision of a metaverse or mirrorworld

“The Metaverse” is a term coined by author Neal Stephenson for his 2003 book Snow Crash. In the book, Stephenson presents the Metaverse as an alternate, more manipulable and explicitly informative virtual and augmented reality.… Read more...