Here´s a prediction for the NFT market:
In the end its going to be about brands.
This happens because NFTs are fundamentally technology. And you don´t sell technology; you sell products.
– You don´t sell html, or Python code (technology)
– You sell webpages, or AI algorithms (products)
Same way, NFTs are technology: something open, pure potential.
What makes an NFT project valuable? 3 things: Purpose, Utility and Community.
Brands have Purpose, Utility and Community.
That´s why Coinbase and the other NFTs generalist marketplaces are doomed to be secondary players.