To start a project you must ensure that it is a full creative expression of you. Something connected to your purpose, something that enriches others, and that is executed with passion and love.

These are not empty words: it is the only way to create something unique and unrepeatable. Creating is the safe bet. Copying is where the risk lies.

Working just for the money or manipulating people doesn’t work: you pay for it in the long run, and you don’t get away with it. You must make sure that everything you do is 100% aligned with who you really are.