But now, many of us humans are seeing the feedback loops from this by way of mounds of ocean plastic waste and air pollution, which is one of the world’s biggest killers. In fact, cities around the world regularly peak above the WHO safe living index, and recent studies have shown the link between air pollution and all sorts of cognitive issues like Alzheimer’s disease. And then there is the climate crisis, a massive, scary, overwhelming concept that is freaking many people out. So, what in all of this mess and chaos is one individual to do about this, when we are presented with so many issues in need of solutions like the 17 in the Sustainable Development Goals? How do we overcome the inertia felt by the magnitude of the issues at hand, when we see there are just so many things that need to be addressed and we are just individuals trying to live a good life? How on Earth do we do anything that has any impact at all?
Every issue holds its own solution, and that’s the case here. We each make up the world by the actions we take; the planet is in the state it’s in not because we exist, but because we do the things we do each day. Sure, many choices are taken out of our hands and all industries and governments have a lot to answer for when it comes to obtaining a sustainable and positive future. But for each of us, we hold in our own two hands the opportunities to change the economy, as it is made up of all our individual actions accumulated as an economic outcome.
If you have ever worked for a company that sells goods or services, you will know that the trends in consumer behavior are the things that dictate the next steps for the company. So, let’s say you work for a large supermarket chain, and suddenly, people start avoiding overly-packaged products. When you look into why, you discover it’s because of the concerns about ocean plastic waste and that there is a trend toward package-free products. So then, you make a case to your boss to have package-free options that meets the rising trend in consumer preferences. That is how the market works — actions breed reactions in the market — so if we want to be a part of designing a future that works better than today, then we need to redesign our lives to mimic the kind of future we want to live in.
The complexity of sustainability is in the fact that we don’t really have all the answers yet. There is much work to do on the technical solutions to meeting our needs in more regenerative and…
Continue reading: https://medium.com/disruptive-design/introducing-the-anatomy-of-action-a-unep-x-unschool-collaboration-to-activate-sustainable-986f2ec847e0?source=rss—-68d042fdc90c—4