The Internet of things (IoT) is a fancy term for a connected world where almost everything man-made is connected to the internet. This phenomenon is not very full-blown these days. Farms don’t yet have a complete internet-connected irrigation system, and not all cities are laden with geographic sensors. 

But that’s not to say IoT won’t come to fruition. Our voice-assisted technologies like Alexa and Siri have become more personal and responsive in the last five years. Smartwatches get better at examining heart health and providing actionable care. Our voice can jumpstart a host of other mundane appliances like microwaves, TV, and air conditioners. 

While the IoT is not anywhere near full-scale adaptability, its power and importance cannot be understated. For one, tech companies have continually innovated products and services. Hence the industry will grow to more than 1,000 billion USD by 2027. Second, IoT improves the overall efficiency of consumers and the whole community in its continued improvement.

Consumers and cities are not the only ones who would benefit from internet-connected devices. So do marketing and advertising companies. But how? By leveraging the data that all those devices have collected, marketers can provide better content and present customized products and services to their target market. 

Here’s how marketers can benefit from the Internet of Things: 

1. Gather more data 

Let’s say you walked into your kitchen and placed a pre-cooked chicken in the microwave. You turned on the microwave and set the timer through your voice. When you entered your room, you told Alexa, Siri, or Cortana to activate the AC and the laptop and turn off all the lights. 

All these devices generate your data. The length of time you cook your meal, the time you wake up and turn on your AC, and the amount of energy you consume through different appliances. 

The amount of energy they generate, how often you exercise and what day of the week, and what time exactly, how long you leave the house, and what time you’re inside — all these are opportunities for massive amounts of data that no one can previously access. 

In the past decade, all the ways technologies get data is through the available technologies such as laptops, desktops, phones, tablets, and recently smartwatches and earphones. And yes they do good in knowing most about us. They can be nosy, actually. But the data they accumulate are very limited and sometimes not in line…

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