All drama aside, my understanding of Web 3.0 is still evolving as I learn and as I see new products enter the space with Web 3.0 marketing tags.

I first began to take notice of the concept after reading a few articles by Tim Denning on content creation with Web 3.0, like this one (hey look, another smart Tim 😊).

Tim also writes about one of the most prominent use-cases for Web 3.0 today, cryptocurrencies. Cryptocurrencies are good examples of the potential of Web 3.0 because they are a decentralized and fully transparent means of exchanging value.

Cryptos remove the need for a centralized bank or government controlling the flow of currencies. Which gets us back to understanding what exactly Web 3.0 means.

As I see it, there are two different definitions beginning to take shape. One definition is an idealistic vision of a future state of the technology of the internet (the ). It is this ideal that most closely aligns with Berners-Lee’s vision.

The second is a more direct application of existing technologies that have yet to become the norm for how businesses deliver value to consumers.

Let’s tackle the latter first because it is not where I see the most value for data scientists.

Several prominent consulting groups like Deloitte, are pushing the narrative that Web 3.0 is synonymous with the Spatial Web. In essence, the Spatial Web is a future state whereby businesses can connect customer data to IoT devices, and the geographies customers live in to bring experiences into 3-dimensional space. Think Pokémon Go becoming more the norm.

It makes sense why consulting firms that sell services to existing businesses would prefer this definition. It’s achievable with today’s technology and it also fits within existing business models, where businesses continue to hoard user data for monetization.

Blockchain would still be useful in this scenario whereby businesses work with IoT providers to build blockchain services that connect those devices, but businesses still leverage their centralized data to blend and deliver user experiences that are mediated by internally derived insights.

It is this hyper-user driven and immersive experience that have led to label existing companies like Amazon and Salesforce as Web 3.0 Companies, they are not.

This also isn’t the ideal that Berners-Lee envisions. The ideal state for Web 3.0 is much more nuanced and requires significant changes to existing web infrastructures, the applications that run on…

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