Competitive markets are a zero-sum game.

You need huge resources to succeed in them, because every new customer you win is lost to another company.

All markets are dominated by a few players, with access to virtually infinite resources: funding, media influence, etc.

The only way to compete today is to create your own community, your own market.

Most effective way to do this is not starting from scratch, but to recycle something that already works in a small niche.

Start small, be small while you sort out your ideas. And then move on.