Competitive markets are a zero sum game. You need huge resources to succeed in them, because each new customer needs to be taken from someone else.

On the other hand, inequalities are the result of the current system. Each vertical market is dominated by a few corporations, with access to virtually infinite resources: cheap money, politicians, media influence, etc.

The only way to “compete” is to create your market. And the most effective way to do this is never from scratch, but ‘recycling’ something that is already working.