Creativity is the capacity to connect what’s apparently unconnected. Modern industrial management is focused on optimization, risk controlling, and error reduction. Not on inventing or creating new stuff.

5+5=? -> is the way most of the world approaches problems
? + ? = 10 -> is the way creative people see the word

Creativity is needed to solve problems in a new way, but also to create your reality. Creativity solves problems and creates reality.