The most challenging aspect of making strategic decisions in a complex adaptive system is its adaptive nature. Any human knows that the actors, or agents, operating in this systems are not fixed and unresponsive. Instead they change their behaviour as the incentives set by their environment change.

The mind works as a complex adaptive system that creates and simulates reality like some kind of “actionable mirror”. Simulation is a foundational technology for businesses wanting to exploit AI, but in the end its our very own mind what we are exploring out there.

“Human beings, viewed as behaving systems, are quite simple. The apparent complexity of our behavior over time is largely a reflection of the complexity of the environment in which we find ourselves. ”
— Herbert A. Simon, The Sciences of the Artificial