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Category: notes

The 3 Focus Mantra

This is a good framework to help entrepreneurs to make sense of the chaos and uncertainty. The 3 focus mantra.

🎯 Focus on who you really are, how to strengthen your skills to create amazing stuff, and make the world a better place. This is related to purpose and coaching.

🎯 Focus on developing ONE single product with one price targeted to a single niche. This is about product management.

🎯 Focus on opening one stable sales channel for this niche and use one single key metric to measure progress. This is related to demand generation.

Every time you are not focused you waste time and energy, which are the really scarce and valuable resources; not money.

Tell me what’s your business

Tell me what is your business…
And I will tell you how to attract customers

This table is a simple model that I have developed to summarize growth strategies depending on the type of business: local, startup, vertical, etc. Still needs some tweaking but I’ll post the full model in a few days.

Los Niveles de Conciencia

La división más básica es en dos niveles.

Ego: conciencia individual, separada, confrontada (por ejemplo, Isha Upanishad dice: “… esta conciencia de vigilia que el Ser Mental acepta como sí mismo y que está organizada alrededor de la sensación de un yo central es el ego”). Hace posibles las instituciones y la relación técnica con el mundo.

Atman: posibilidad de trascender el ego mencionado anteriormente, y de relativizar toda identidad singular. Esta capacidad hace que el humano nunca coincida plenamente con sus acciones, de tal manera que puede crear nuevas formas de ser.

Por debajo de estos niveles habría otros como el subconsciente y por encima el super consciente. Una escala continua similar a la electromagnética, de la que solo es visible una pequeña franja en forma de colores.

Distribution and Branding are Everything

The 6 degrees of separation is a myth: great product fail because they never find their way in front of the public eye.

Distribution is everything, branding is everything. Get your name out there, whatever it takes. The best distribution is of course word of mouth, which is why your initial pricing doesn’t really matter.

The most powerful growing products to 3 things at once: they make you look smart to the people you invite, they give real value to you when the people you invite joins, and they give real value to the people you’ve invited once they sign in.

AI and the Selfish Gene

Epigenetics theories of Larmarck applied to AI and predictive behaviour in humans. Evolution does not serve individuals but genes propagation (Dawkins ‘selfish genes’).

Use personal data as DNA that is transfered from individual to individual in a world where individuals are just the ‘interfaces’ for genes to learn and spread across the world.

The 20- Interview Rule for B2B Startups

Before you write a single line of code, formulate a business plan, or take some other kind of leap, interview 20 real potential customers. Not your friends or people you know. They have real potential buyers: and they have to be 20 of them.

You need the first five interviews just to truly understand the white space and the current opportunity. Make another five to confirm your pattern recognition.

And use interviews 11-20 to nail the pitch and hone your thesis. This will filter the ‘nice to haves’ from the ‘must haves’ in your pitch so you can dig on what is really x10 better.

When you are solving business problems (not consumer problems) research matters.

(From “From Impossible to Inevitable”).

From Rigid to Fluent Product Management

Early startups at the end of XX century adopted engineering procedures similar to those of big companies: long development cycles, product launches, detailed business plans, goals, etc.

This business school approach ended in failure almost always. Losers blindly execute a rigid product management and introduction methodology, trusting everything to the vision and the funding.

Successful product management happens when one team reports to one leader. That leader manages the information loop from customers back to product development, and back out to customers in a continuous flow.

The Advantage of Chatbots in Marketing

The key advantage of chatbots is that they are ready to interact with potential customers 24/7. They can answer any question in a jiffy – be its square footage, leasing terms, or any other topic of interest for real estate domain.

Moreover, based on user preferences, a chatbot can make personalized offerings. All in all, real-estate chatbots are very effective at engaging visitors and generating higher lead conversions.