Artificial intelligence (AI) has taken the business world by storm with its innovative applications in almost every field. In fact, 50% of businesses use AI in some form or another.

SEO is no exception to this and the use of AI in SEO is growing multifold. From content optimization to link building, AI is being used for SEO in multiple ways.

But, why is it important to use AI in SEO and how does that improve website performance?

Find out the answer in the following sections.

Why is It Important to Use AI for SEO?

Artificial intelligence plays an important role in SEO from keyword research to content optimization. Even the search engines use AI for their ranking algorithms and Google’s RankBrain and BERT are good examples of this.

Using AI in SEO will make the ranking process more efficient.

AI and SEO together form a powerful combination that can help improve website rankings and overall search performance.

Most tasks that you need to do for SEO, like keyword research and optimized content creation, can be done better using AI.

Want to learn how AI can help with SEO?

Find that out in the next section.

5 Ways to Use AI for Search Engine Optimization

Now that you know that AI is important for SEO, let’s understand how exactly it helps.

In this section, you will learn how to use AI for SEO to improve your website’s search rankings and performance. Use these as a guide for using AI for SEO.

Ready to get started?

Here you go.

1. Find the Right Keywords

One of the most common uses of AI in SEO is to find the right keywords to target through your website content.

There are many AI-based keyword research tools that you can use to find relevant keywords in your niche. These tools can also help you select the right ones using metrics like search volume, keyword difficulty, etc.

You can also explore your competitors’ keywords and find keyword opportunities that they might not be utilizing.

Doing all of these manually would have been an almost impossible and time-consuming feat, but the use of AI makes it extremely easy.

Also, don’t forget to use the right target keywords for your landing pages. Just using the right platforms for building landing pages isn’t enough. You also need to optimize your page content for the right keywords.

For example, a call center that provides different types of customer services can create a variety of landing pages by targeting multiple keywords. By leveraging AI-powered tools, they can find the right…

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