Never heard of it?
I don’t blame you. Until now, artificial intelligence has majorly been used to streamline manufacturing, customer support, documentation, and logistics. Business communication has largely been a stronghold of humans.
But all that is poised to change now. With AI tools getting more advanced and “human-like” by the day, they are more than ready to handle your internal and external business communication single-handedly.
Don’t believe me? Check out the use cases explained in this post. I’m sure you will be ready to embrace AI for business communication once you know how other businesses are taking advantage of its superhuman capabilities.
4 Ways to Use AI for Business Communication
There are many applications of AI for business communication. Check out the top four below:
A great business communication strategy focuses on providing a stellar customer experience (CX).
Why so? Because CX is a priority for 80% of modern consumers, according to Salesforce’s “State of the Connected Customer” survey.
Image via Salesforce
AI-powered chatbots can help your business deliver a memorable CX and ensure customer satisfaction. These virtual assistants can be embedded on your website, app, and other touchpoints to provide prompt and personalized service to your customers.
Let’s take a look at how AI chatbots can optimize business communication and CX.
Chatbots Are Efficient and Cost-Effective
AI enables bots to converse with multiple customers simultaneously, thus reducing customer service costs. They can handle mundane, repetitive user requests at scale, without any human intervention. The best part here is that they can respond to their messages instantly too.
Chatbots Are “Almost” Human
Chatbots seem efficient and all, but what if they mess your CX with robotic, inappropriate responses? Such “robots” are designed to catch and assimilate the nuances of human language by virtue of natural language processing (NLP). They can mimic humans and even use humor to pacify hassled customers.
Chatbots Delight Users with Personalized Responses
Powered by AI, chatbots can offer hyper-personalized responses that are tailored to each user’s unique needs and interests. They draw on previous conversations and historical CRM/sales data for each user to gather insights about them. After that, it’s just a matter of joining the dots and giving contextual answers.
That’s the mechanism…
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