El mayor secreto para producir ventas es ofrecer y dar a la gente lo que realmente desea. La mayoría de los consejos de marketing insisten en ‘resolver problemas’ a clientes.
Pero resolver necesidades inmediatas es solo un paso intermedio. Es importante ir más allá. Lo que todos buscamos (incluso de forma inconsciente) son motivaciones y conceptos más profundos.
Facebook está lanzando las tiendas, un concepto que tiene todo el sentido y que está orientado a competir con Google Shopping y Amazon por el gran negocio del comercio electrónico.
Muchos verán este movimiento como una amenaza, y la confirmación de que los grandes se están apoderando irremisiblemente de Internet.… Read more...
This is a good framework to help entrepreneurs to make sense of the chaos and uncertainty. The 3 focus mantra.
? Focus on who you really are, how to strengthen your skills to create amazing stuff, and make the world a better place. This is related to purpose and coaching.
? Focus on developing ONE single product with one price targeted to a single niche.… Read more...
Todos los seres humanos nacen pioneros. El ascenso del corporativismo (opuesto al capitalismo) ha metido a la gente en cubículos en lugar de hacerla salir al mundo, explorar, inventar y manifestar.
Cuando dejas de buscar nuevas fronteras terminas estancado. El éxito viene de estar expandiendo tus fronteras de forma continua en cada dirección: creativa, financiera, espiritual, y física.… Read more...
Tell me what is your business…
And I will tell you how to attract customers
This table is a simple model that I have developed to summarize growth strategies depending on the type of business: local, startup, vertical, etc. Still needs some tweaking but I’ll post the full model in a few days.
La división más básica es en dos niveles.
Ego: conciencia individual, separada, confrontada (por ejemplo, Isha Upanishad dice: “… esta conciencia de vigilia que el Ser Mental acepta como sí mismo y que está organizada alrededor de la sensación de un yo central es el ego”). Hace posibles las instituciones y la relación técnica con el mundo.… Read more...
The 6 degrees of separation is a myth: great product fail because they never find their way in front of the public eye.
Distribution is everything, branding is everything. Get your name out there, whatever it takes. The best distribution is of course word of mouth, which is why your initial pricing doesn’t really matter.… Read more...
Before you write a single line of code, formulate a business plan, or take some other kind of leap, interview 20 real potential customers. Not your friends or people you know. They have real potential buyers: and they have to be 20 of them.
You need the first five interviews just to truly understand the white space and the current opportunity.… Read more...
Early startups at the end of XX century adopted engineering procedures similar to those of big companies: long development cycles, product launches, detailed business plans, goals, etc.
This business school approach ended in failure almost always. Losers blindly execute a rigid product management and introduction methodology, trusting everything to the vision and the funding.… Read more...
The key advantage of chatbots is that they are ready to interact with potential customers 24/7. They can answer any question in a jiffy – be its square footage, leasing terms, or any other topic of interest for real estate domain.
Moreover, based on user preferences, a chatbot can make personalized offerings. All in all, real-estate chatbots are very effective at engaging visitors and generating higher lead conversions.
